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IMBIBE MAGAZINE REVIEW - "HAPPIER MORNING AFTER"


IMBIBE MAGAZINE REVIEW:
THE UK'S LARGEST DRINKS TRADE MAGAZINE
 
HAPPIER MORNING AFTER

We've all heard of magical cures – most of us have tried them and almost all of us have been disappointed. So it was with a pinch of salt that we welcomed Ohayo, a new hangover prevention drink just launching in the UK.

It's got B vitamins to fight fatigue and help with headaches, magnesium to help with your electrolyte balance (which in turn helps with water retention and muscle function among others), potassium to maintain a normal blood pressure, and the age-old milk thistle's making an appearance to help your liver eliminate toxins.

It's supposed to be drunk last thing before bed – and if you're in a situation where you might forget to, the bottle comes with a peel-off label that you can stick somewhere to remind you to drink it.

So, does it work then? We decided to put Ohayo's claims to the test after an evening celebrating with Dom Pérignon at the launch of its Les Trois Étages project. 'Drink before bed. Wake up. Feel good' said the bottle – and we did.

With its herbal, slightly bitter flavour Ohayo tastes like it's good for you and the next morning, we opened one wary eye and found that the room wasn't spinning. That usual fuzziness after a night on the booze was replaced by a surprisingly clear head. Result.

'The reaction from individuals both in on-trade and the general public has been fantastic,' commented co-founder Douglas Wolfson. 'This, in part, is perhaps due to the natural scepticism of whether a product such as this will actually work. Once people try it, a light-bulb seems to go off when they realise what sort of potential this could have behind a bar.'

While this is currently only available to buy online for your, er, personal needs, the company will be rolling it out in bars 'that are a good fit for the brand' in the coming months.

£3/150ml. Ohayo, ohayotomorrow.com

News item from Imbibe.com, 08-05-2015


ENJOY OHAYŌ AS PART OF A DELIGHTFULLY ACTIVE LIFESTYLE.